Media and Communications

Objectives

In this subject, students are introduced to the dynamic world of the media and associated industries, and their influence on society and the individual. Through a combination of theory, application and practice, students emerge with a greater understanding of how the media works and an ability to design and produce a range of media products. 

Course Outline

Semester One

  • media literacy, media representation, film language, genre theory, audiences

  • the story of film: from silent movies to blockbusters

  • film marketing and advertising: the trailer and film poster. 

Semester Two

  • journalism and the newsroom: online and broadcast

  • marketing and communications: traditional and new media advertising forms, brands, public relations. 

Assessment

Assignments: 20%
Major project: 20%
Exams: mid-year 20%; final 35%
In-class tasks and participation: 5%

Subject Leader

LorettaDuffy206x304

Ms Loretta Duffy
BA Deakin, GradDipArts (Journalism) RMIT,MA(Comn&MediaSt) Monash, MA(AppLing) Melb