Media And Communications | Foundation Studies | Trinity College

Media and Communications

Objectives

In this subject, students are introduced to the dynamic world of the media and associated industries, and their influence on society and the individual. Through a combination of theory, application and practice, students emerge with a greater understanding of how the media works and an ability to design and produce a range of media products. 

Course Outline

Semester One

  • media literacy, media representation, film language, genre theory, audiences

  • the story of film: from silent movies to blockbusters

  • film marketing and advertising: the trailer and film poster. 

Semester Two

  • journalism and the newsroom: online and broadcast

  • marketing and communications: traditional and new media advertising forms, brands, public relations. 

Assessment

Assignments: 20%
Major project: 20%
Exams: mid-year 20%; final 35%
In-class tasks and participation: 5%

Subject Leader

LorettaDuffy206x304

Ms Loretta Duffy
BA Deakin, GradDipArts (Journalism) RMIT,MA(Comn&MediaSt) Monash, MA(AppLing) Melb